layer one
Web design and development
We design and build websites that load quickly, read clearly and turn visitors into enquiries. Built properly from the first line, so Google and AI assistants can understand them too.
More on websitesLet's get
you found
Ginger Onion is a digital agency based in Teesside. Like any good onion, growth comes in layers: a website that works, SEO, GEO, marketing and social, all wrapped around the bit that matters.
what we do
Growth comes in layers.
Five of them, to be exact. Pick the one you need, or let us do the lot so each layer makes the next one work harder.
layer two
SEO
Search engine optimisation done in plain English. We fix what is holding your site back, write the pages your customers are searching for, and show you what changed and why.
More on SEOlayer three
GEO: AI search optimisation
Generative engine optimisation is SEO for AI assistants. More people now ask ChatGPT, Perplexity, Gemini and Google's AI answers who to call. We make sure those answers can find you, understand you and mention you.
More on GEOlayer four
Digital marketing and online growth
Email, paid ads, landing pages and analytics, pulled together into one plan with one goal: more of the right customers. We measure what matters and stop what does not work.
More on marketinglayer five
Social media growth
Strategy, content and posting for Instagram, TikTok, Facebook and LinkedIn. We make things people stop scrolling for, then use what the numbers say to make the next lot better.
More on socialsearch has changed
Found on Google. Recommended by AI.
Your customers still Google things. More and more of them also just ask ChatGPT, Perplexity or Gemini who to call. Those answers come from somewhere, and most websites are not built to be part of them.
We do SEO and GEO together, so you show up in both places.
our own tool
We built Spyglo, so we can see what others miss.
Spyglo is our website growth platform. It scores any site for SEO and GEO and lists exactly what to fix, in order. Every client site gets checked with it, and you can try it free.
how we work
No mystery. Four steps.
- 1.
Have a proper look
We dig into your site, your search results, your socials and what AI assistants say about you. Then we tell you what we found, good and bad.
- 2.
Make a plan
A short, clear plan with the jobs in order of what will make the biggest difference first.
- 3.
Do the work
Design, build, fix, write, film, post. You get updates in plain English, not a weekly mystery.
- 4.
Grow and keep going
We measure what changed, keep what works, drop what does not, and go again.
house rules
Things we are allergic to.
Every agency tells you what they do. Here is what we will not.
- Reports you need a dictionary to read
- Websites that take eight seconds to load
- Posting for the sake of posting
- Promising first place on Google
- Buying followers
- Jargon. Mostly.
questions
Good questions.
Why are you called Ginger Onion?
Because you will remember it. You have already remembered it. That is most of the job of a name done.
Where are you based?
Teesside. Our team works across the area, and we work with clients here in the North East, across the UK and internationally.
What is the difference between SEO and GEO?
SEO gets you found on Google. GEO gets you mentioned when people ask AI assistants like ChatGPT or Perplexity for a recommendation. We do both, because your customers use both.
Who makes Spyglo?
We do. Spyglo is our own website growth tool. It scores any site for SEO and GEO and shows what to fix. We use it on every client site.
Do I have to sign up for a long contract?
Tell us what you need and we will talk it through. We would rather keep clients because the work is good.
Fancy a brew and a chat?
Tell us about your business and what is not working yet. We will have a proper look and come back with honest thoughts. No hard sell.